Archive for Friday, August 28th, 2009 02:23 pm GMT -5

Revolución Clothing

// Friday, August 28th, 2009 02:23 pm GMT -5 // No Comments » // Work

revoluccion

66% of companies are using Social Media

// Tuesday, August 18th, 2009 09:56 am GMT -5 // No Comments » // Social Media

Nearly two out of three companies in 2009.

As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.’  The survey had the following findings:

  • 66 percent of marketers utilized social media in 2009, as compared to 20 percent in 2007.
  • Fifty percent employ viral videos, up from only 25 percent in 2007.
  • 55 percent of respondents funded new media formats by shifting funds from their traditional media budget, while 48 percent shifted funds from other marketing communications budgets.   Twenty-six percent of marketers created an incremental budget.
  • Top concerns for marketers when considering newer media are:
  • Inability to prove ROI-45%

The top concerns for marketers when considering newer media platforms are

  • the inability to prove ROI (45 percent) and
  • having metrics to properly allocate the mix of traditional and digital media (43 percent).

Among social networks being embraced by all marketers, the top sites used are:

  • Facebook (74 percent)
  • YouTube (65 percent)
  • Twitter (63 percent)
  • LinkedIn (60 percent)

B-to-B vs. B-to-C Marketers

Mobile is used by 32 percent of overall marketers, and it is three times more likely to be used by b-to-c versus b-to-b marketers (52 percent vs. 18 percent).

  • LinkedIn rates first among b-to-b marketers while Facebook is top among b-to-c.
  • Twitter is used more by b-to-b marketers (70%) than b-to-c marketers (46%).
  • B-to-c marketers see much more effectiveness from SEM (76 percent) than b-to-b marketers (48 percent)
  • Webinars are a much more effective platform for b-to-b marketers (48 percent) versus b-to-c (6 percent)

In the next year, blogs are the new media format at the top of the list for all marketers (34 percent), followed by mobile (28 percent) and social media (23 percent), among marketers not already using each respective platform.  Viral video and podcasts are also of high interest for many b-to-b marketers to begin using.

66% of companies are Using Social Media in ’09

// Tuesday, August 18th, 2009 02:44 am GMT -5 // No Comments » // Random

Nearly 2 out of 3 companies are Using Social Media in 2009.

As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazineand in partnership with marketing services firm ‘mktg.’  The survey had the following findings:

  • 66 percent of marketers utilized social media in 2009, as compared to 20 percent in 2007.
  • Fifty percent employ viral videos, up from only 25 percent in 2007.
  • 55 percent of respondents funded new media formats by shifting funds from their traditional media budget, while 48 percent shifted funds from other marketing communications budgets.   Twenty-six percent of marketers created an incremental budget.
  • Top concerns for marketers when considering newer media are:
  • Inability to prove ROI-45%

The top concerns for marketers when considering newer media platforms are

  • the inability to prove ROI (45 percent) and
  • having metrics to properly allocate the mix of traditional and digital media (43 percent).

Among social networks being embraced by all marketers, the top sites used are:

  • Facebook (74 percent)
  • YouTube (65 percent)
  • Twitter (63 percent)
  • LinkedIn (60 percent)

Social Media Revolution

// Monday, August 17th, 2009 05:15 pm GMT -5 // No Comments » // Videos

Socialnomics: Social Media Revolution compiles stats from various third party sources (go to socialnomics.com to see them all). Places them to music showcasing in 4 minutes that social media is not a fad but a fundamental shift in the way we do business.

Hitler Is Not Pleased About Facebook’s Acquisition Of FriendFeed

// Tuesday, August 11th, 2009 02:38 pm GMT -5 // No Comments » // Videos

An enterprising soul has re-created the pivotal Hitler scene from the movie Downfall, but done so with subtitles explaining why Hilter is so mad that Facebook has acquired FriendFeed.

Best Buy’s Latest Campaign “@Twelpforce”

// Tuesday, August 11th, 2009 02:43 am GMT -5 // No Comments » // Social Media

Another big company leveraging social media: mammoth electronics retailer Best Buy is encouraging hundreds of employees to handle online customer service via Twitter. This new initiative calledTwelpforce already has over 7,000 followers and is getting a lot of buzz online not to mention they are airing two commercials (embedded below) reinforcing this effort. Traditional Media reinforcing Social Media…

An excerpt from Best Buy:

The promise we’re making starting in July is that you’ll know all that we know as fast as we know it. That’s an enormous promise. That means that customers will be able to ask us about the decisions they’re trying to make, the products they’re using, and look for the customer support that only we can give. And with Twitter, we can do that fast, with lots of opinions so they can make a decision after weighing all the input. It also lets others learn from it as they see our conversations unfold.

When you start, remember that the tone is important Above all, the tone of the conversation has to be authentic and honest. Be conversational. Be yourself. Show respect. Expect respect. The goal is to help. If you don’t know the answer tell them you’ll find out. Then find out and let them know.

This is a fantastic way to engage with Twitter users and social media. I wouldn’t mind being contact by a Best Buy employee if I twittered something in regards to “What LCD TV to buy” as long as the tone is friendly and personal from someone giving me knowledgeable advice; not pushing a sale down my throat.