66% of companies are Using Social Media in ’09

// Tuesday, August 18th, 2009 02:44 am GMT -5 // Random

Nearly 2 out of 3 companies are Using Social Media in 2009.

As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazineand in partnership with marketing services firm ‘mktg.’  The survey had the following findings:

  • 66 percent of marketers utilized social media in 2009, as compared to 20 percent in 2007.
  • Fifty percent employ viral videos, up from only 25 percent in 2007.
  • 55 percent of respondents funded new media formats by shifting funds from their traditional media budget, while 48 percent shifted funds from other marketing communications budgets.   Twenty-six percent of marketers created an incremental budget.
  • Top concerns for marketers when considering newer media are:
  • Inability to prove ROI-45%

The top concerns for marketers when considering newer media platforms are

  • the inability to prove ROI (45 percent) and
  • having metrics to properly allocate the mix of traditional and digital media (43 percent).

Among social networks being embraced by all marketers, the top sites used are:

  • Facebook (74 percent)
  • YouTube (65 percent)
  • Twitter (63 percent)
  • LinkedIn (60 percent)

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