Gio Gutierrez

Fortune 100 CEO’s and Social Media

// Sunday, July 12th, 2009 02:40 am GMT -5 // No Comments » // Social Media

UberCEO recently did a study with the headline “It’s Official: Fortune 100 CEOs Are Social Media Slackers.” It goes on to analyze the social-media habits of CEOs at large companies and concluded, shockingly, that they don’t use social media much. They looked at Fortune’s 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog.  The results show a miserable level of engagement.  Here are the topline results:

• Only two CEOs have Twitter accounts.

• 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.

• 81% of CEOs don’t have a personal Facebook page.

• Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.

• Not one Fortune 100 CEO has a blog.

I’m surprised but then again… I’m not surprised. Too many CEOs think there are more important things to do besides identify with and build an audience for themselves and their company. I also suspect the reasons CEO’s aren’t using social media is because of fear and lack of knowledge seeing that the CEO’s that stood out of the pack are all from technology companies – Michael Dell (Dell), Gregory Spierkel (Ingram Micro) and John Chambers (Cisco).

Facebook URL Madness

// Tuesday, June 16th, 2009 10:41 am GMT -5 // No Comments » // Social Media

As you no doubt heard last weekend, the whole Facebook vanity URL grab thing was big. Within seven minutes of the service being available last night, 345,000 users grabbed one. Within 15 minutes, over a half million had, Facebook spokesperson Larry Yu told Bloomberg. Within one hour, over 1 million Facebook usernames had been snapped up.

Facebook was worried that traffic would be so high that Facebook could overload. What numbers am I talking about?

- It took 3 minutes to reach 200,000 usernames registered. That’s an astounding 1111+ registered per second during the first minutes of the feature release.

- After 15 minutes, the number of usernames jumped to 500,000. The pace slowed down, but there is no laughing at 555.5 usernames or so taken per second. How many other websites could handle that type of load?

- By 10:01 PM PT, a full hour after release, around one million custom URLs had been claimed. That’s an average of 278 usernames per second or so.

- Where do Facebook usernames stand now? Well, as of 2:00 PM ET, over 3 million usernames have been taken. That’s 3,000,000 custom URLs during a Friday night.

And of course, not everyone was happy with the results of the landgrab (see pic below). Not surprisingly, people are already trying to sell their Facebook vanity URLs as well. The service Assetize, already has 4 accounts for sale. The accounts listed are: cotman, pokerbook, sexybook and shekhar. The listing amount for each is “best offer” — none have any bids.

Why Tweeting Has Become Organic’s Main Job-Posting Strategy

// Friday, April 3rd, 2009 11:36 am GMT -5 // No Comments » // Social Media

Why Tweeting Has Become Organic’s Main Job-Posting Strategy
Interesting Read….

Twitter Tweaks Its Title Tags For Better Google Juice

// Wednesday, March 25th, 2009 04:14 pm GMT -5 // No Comments » // Social Media

Twitter Tweaks Its Title Tags For Better Google Juice
Notice that title tag for my Twitter profile page? It reads Robin Wauters (robinwauters) on Twitter where it used to say Twitter / …

99 Essential Twitter Tools And Applications | Developer’s Toolbox | Smashing Magazine

// Tuesday, March 17th, 2009 06:05 pm GMT -5 // No Comments » // Social Media

99 Essential Twitter Tools And Applications | Developer’s Toolbox | Smashing Magazine

Zappos + Twitter = Satisfied Customer

// Saturday, March 14th, 2009 12:29 am GMT -5 // No Comments » // Personal, Social Media

Pew Forum on Religion & Public Life

// Wednesday, February 25th, 2009 11:35 am GMT -5 // No Comments » // Random, Social Media

Pew Forum on Religion & Public Life

Agent Provocateur’s “Proof” spot with Kylie Minogue has been voted the best cult cinema spot of all-time by Digital Cinema Media.

// Wednesday, January 28th, 2009 11:23 am GMT -5 // No Comments » // Social Media, Videos

Kevin Rose: 10 Ways To Increase Your Twitter Followers

// Monday, January 26th, 2009 12:27 pm GMT -5 // No Comments » // Social Media

Kevin Rose: 10 Ways To Increase Your Twitter Followers
Kevin Rose, the founder of Digg, who has over 88,000 followers on Twitter (making him the second most followed after President Obama) gives ten tips on how to get more followers on Twitter. Bonus…

Twitter Pack

// Monday, January 5th, 2009 06:04 pm GMT -5 // No Comments » // Social Media

Twitter Pack